SEO is a set of processes that we do to make our website become rank 1 in the search engines for a keyword. Therefore, this is a series of processes, so there are a lot of things you need to do to make your SEO success.
Think of it this time you intend to create a website or blog that crowded people. Then you should know that there are several ways you can do to make your website get many visitors. You can take the following 3 ways to get traffic, namely:
Won a lot of keywords in search engines by relying on SEO or search engine optimization.
Promoting your website in many leading social media sites
Promoting your website offline in newspapers or television advertising
As you can see above that SEO is not the only way to get visitors. You still have a few more options. It's just that you need to know that traffic coming from search engine traffic is very important and very commercial for the businessman and of course free of charge.
Why is this so? Take a look; you are not really interested in something if you get typing in the search engines? So almost all the traffic that comes from search engines is the traffic that is coming from the people who need your product (if you are indeed a businessman).
But before you do the optimization, you should know that not all websites can get the traffic of tens of thousands or hundreds of thousands per day. Even after you become rank 1 in a lot of keywords, your traffic may only hundreds per day.
The large amount of traffic is determined by the size of the market or niche that you seek. Let's just say you're in the traditional markets; the number seeking vegetable kale and looking vegetable papaya leaves is different; because enthusiasts papaya leaves a bitter was quite limited.
So should you develop your SEO knowledge of the base so that you have a good understanding before making processes required. By having basic knowledge you will be able to understand the risks and the potential that you will encounter in the future.
Knowledge Base 1: Understanding Search Engines Work Principles
You will be very confused in the optimization if you do not understand what and how the workings of the search engines. I recommend you to start SEO to understand the workings of these search engines.
In this SEO basic knowledge you need to learn about the workings of the robot crawling and indexing; and also how the google algorithm determined the rankings for a keyword. There are so many recent developments in Google's algorithm in the 2015's.
By understanding the workings of search engines such as Google, you can arrange your work time and you can know when you are doing SEO process can produce. If you already know how to work from a search engine, then the next step is to learn how to do keyword research.
For a more complete understanding, please read the following article:
HOW GOOGLE SEARCH ENGINE 2015
Basic Knowledge 2: How to Conduct Keyword Research
Why need to do keyword research? The reason was mentioned above, namely that you can identify your market. Do not let you provide a papaya to 10 trucks when the search for only 20 people per day.
There are websites that deserve the traffic potential of hard work, and there is also a type of website that only requires work sufficiently. Be careful not to spend too much time on the website that the potential of the traffic is not too big.
It just needs to be noted here that the website does not necessarily speak the problem of traffic problems. There are several websites with little traffic that brings a huge advantage. For example, a website selling the house that the traffic may be only hundreds per day but can bring profit of 100 to 500 million per month.
So you do not just focus on the amount of traffic but also commercial potential traffic behind it. Moreover in the course of your future website you will find the name of the conversion value. A value that indicates the percentage of traffic that turns into a transaction. Later you can also learn ways to make your online business bustling with shoppers.
In doing keyword research you will learn two things, namely: Potential traffic of the website you are awake; and also variations of the keywords that you need to develop in the article on your blog in the future. Unfortunately this process is the process that is most overlooked by beginner bloggers.
Basic Knowledge 3: Creating Website Preferred Google
It is one of the things you need to do because Google "liked" a website if the website structure neat and in accordance with the standards of Google. What is meant by standard here is how you prepare a title, description, heading, bold, images, navigation, and all the things you put in your web page.
In this SEO called Onpage optimization. You need to know the latest developments of the onpage SEO factors in 2015 so that you can build a website that is easily optimized. If the structure of your website onpage bad, then maybe you should do the SEO optimization is many times heavier than it should be.
Basic Knowledge 4: Create Articles The SEO Friendly
After you create your website, the next step is to make the content of your website. This is a way to develop a number of variations of the keywords that you control, and that means you are likely to increase the number of visitors to your blog.
But there are some things you should consider when creating SEO friendly article. The main thing in the eyes of Google is SEO friendly article it should contain comprehensive information and help visitors to the page. This makes the search engine metrics show that articles that are longer than 900 words chance to get a better position.
There are many factors you should consider in making an article that is SEO friendly. For a more complete knowledge please read the article that exist on the link above.
Basic Knowledge 5: Recognizing the harshness Competition
This is one thing that sets you can succeed or not in the world of SEO. SEO that is fully competitive world in which you should be able to better meet the criteria required by a search engine than your competitors.
This competition will determine how weight optimization is necessary. You should be able to calculate the rigors of competition these keywords before you start any optimization. The ability to calculate the severity of this competition will help you make a decision whether it is valuable keywords to your cause in SEO.
To help you understand this is a good idea to read the article How To Analyze Competition Competition Keywords for Your Blog.
Basic Knowledge 6: Finding Backlinks To Your Website
After you create a quality website that is onpage, then the next step is to create a website that earned a reputation online. This reputation that will make a page of your site becomes stronger in the search results page. To do this you have to get quality backlinks.
Backlinks are all the links coming from outside of your website which when clicked will open a page of your website. There are several things you should consider in looking for backlinks to your website so that it does not incur a penalty for your website.
To understand what a backlink you can read the article what quality backlinks and how to get backlinks to raise the ranking.
Summary
So there are 6 basic knowledge that you must have in learning SEO or Search Engine Optimization. Ranging from search engines to know the working principle, determine the key words, making a good website, making the SEO friendly article, recognize the competition you face to look for.
We recommend that you read each point and the articles maid in it gradually so that you get a complete understanding of SEO. Do not rush to do this or you will be confused.
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